human centered design
kansas city art institute // junior 1 // 2012
this studio explores the capability of graphic design to create meaningful messages and experiences for the user, whether purely visual, or possibly tangible. the dialogue between designer and audience is studied for the purpose of pragmatic and appropriate design decisions. ethnographic design research methods (direct observation, writing, video, interview) and gathering audience information and feedback informs the design process. class exercises will push initial experimentation through the sense of touch, with special consideration to human factors. projects will address a spectrum of content from social to commercial and across a range of media.
view online course documents: course syllabus
objectives
as a result of this course, students will be able to:
clearly communicate a message for the intended audience and context
visually communicate using logos, pathos, and/or ethos and rhetoric
exemplify refined and engaging illustration, typography, hierarchy, composition and color sensibilities that are project-appropriate
understand at a basic level the process for and value of user feedback
engage fully in the design process - research, conceptual and formal iteration and breadth, refinement, and preparing a professional presentation of final work to the client
design a cohesive, yet varied, system that is scalable across size and media
properly mangage files and properly prepare files for print and screen
reinterpret concepts across media types
address messaging hierarchy & legibility and engage viewers’ eyes across 3-dimensions
further develop presentation and craft skills – physical prototyping, digital and physical craftsmanship, project photography.
project 1: folly theater jazz series poster
view project brief
lectures
above: official poster selections for the series, to be displayed at the folly. below: other noteworthy posters.
vendy vong
zacree cobos
project 2: jazz concert promotional materials
view project brief
billboard designs
program cover designs
15-second motion graphic spots
project 3: package series redesign
view project brief
project 3 featured a remote lecture from award-winning package designer and kcai gd alum josé luis garcia eguiguren, founder of g-workshop packaging design and branding studio
