visual communication 1

kansas city art institute // sophomore 1 // 2018–present

students will be introduced to the formal theories, concepts and visual tools that support graphic design. form studies will examine line, curve, composition, visual balance, form/counter form, rhythm, and progression. this logical foundation will promote an understanding of clear formal language, while developing design problem solving and critical thinking. a fluid formal vocabulary will be applicable in all subsequent coursework. a broad range of methods and tools [both traditional and digital] will support the student’s creative exploration with simple visual elements.

view online course documents: course syllabus // daily blog

OBJECTIVES

[you will be graded on how much/well you…]

  1. verbally and visually articulate a clear definition of graphic design and design thinking

  2. visually demonstrate an understanding of the elements and principles of design at a basic level

  3. visually demonstrate an understanding of gestalt theory at a basic level

  4. utilize a range of idea-generation methods in your design work

  5. demonstrate curiosity, wonder, and a sense of play through exhaustive and rigorous design processes

  6. understand basics of primary and secondary research in the pursuit of knowledge

  7. engage in the basic design process [research, ideate, edit, produce] at a basic level

  8. demonstrate clear improvement in physical and digital craft – cutting, sizing, attention to technical & visual details and other project parameters. 

project 1: define / explain
project brief

project 3: the elements of design: form carries meaning
project brief
elements of design lectures: line | shape | color | texture | form | space

part 1: symbol creation, based on written attributes

part 2: 3-dimensional form, based on written attributes

part 3: time-based symbol, based on written attributes