typography 4

kansas city art institute // senior 2 // 2017

as the last in the sequence of required type courses, students will study the interpretation of visual language systems and explore typographic expression. projects will integrate accumulated typographic knowledge with form image, sequence and narrative. the course will allow students to develop their own content and to communicate individual perspectives through writing and research.

view online course documents: course syllabus // daily blog

course notes: while normally reserved for high-level inquiry and experimentation, this particular cohort experienced an unfortunately wide range of instructors within the department, leaving multiple gaps in their knowledge of typography specifically and graphic design more generally. i did my best to blend some complex challenges with remediation of typographic fundamentals and technical knowledge. additionally, this class is traditionally used to collectively create materials for the annual senior show. students formed teams to design and produce the show catalog and website.

OUTCOMES

[you will be graded on how much/well you...]

  1. create typography that honors the content

  2. make a well-reasoned typeface choice, appropriate to the task at hand

  3. visually demonstrate typographic principles as laid out in “the elements of typographic style”

  4. visually demonstrate attention to context

  5. visually demonstrate attention to materials

  6. demonstrate understanding of media affordances and relationships

  7. engage in a thorough process through

    1. expansive research of appropriate typeface choices

    2. exhibiting wide divergence in formal approaches (different ideas)

    3. exhibiting a high volume of iterations (variations on ideas)

    4. ability to deliver new work on a daily basis

  8. create, collect and edit content

  9. develop a professional project from concept to execution

  10. explore new methods in form making + experimenting

kristen ashton – photoshop simulation of projected typographic animation

kristen ashton – photoshop simulation of projected typographic animation

eric mclaughlin – video simulation of projected typographic animation

senior show catalog design and production
a 28-page, full-color, offset-printed newsprint document. collaboratively designed within student-set brand standards.

lecture: time management

senior show website and production
view the live archived site here